By: T.R. Slyder, TRSlyder@yahoo.com, AndyDisco on Twitter
While watching an advert for Sunday's Little League World Series Championship of Chinese Taipei vs. the United States team from California, I noticed something.
The logo they used (and I couldn't find them anywhere on the web to show here) for Chinese Taipei was a logo that just said, "TPE", ostensibly for Taipei. The logo used for the US team was, "CA", for California, where they're from. The two logos were paired side-by-side, with TPE on the left and CA on the right, more or less like this:
TPE CA
I assumed it was arranged as such since we are hosting Taipei, their logo would appear "first" since most people would read that left-to-right. Then I also thought, "well someone had to be on the left, so there was a 50% chance it would be them even if their positions were selected randomly". That made sense, I thought. But then wondered if the "TPE" were first was because if it were arranged otherwise, it would look more or less like this:
CA TPE
it would sorta spell "cat pee".
What? Someone has gotta ask these questions.
I'm T.R. Slyder, and that's how you Tangueray.
Sunday, August 30, 2009
Little League World Series and Feline Tinkle; A Lesson in Marketing
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