Sunday, August 30, 2009

Little League World Series and Feline Tinkle; A Lesson in Marketing

By: T.R. Slyder, TRSlyder@yahoo.com, AndyDisco on Twitter

While watching an advert for Sunday's Little League World Series Championship of Chinese Taipei vs. the United States team from California, I noticed something.

The logo they used (and I couldn't find them anywhere on the web to show here) for Chinese Taipei was a logo that just said, "TPE", ostensibly for Taipei. The logo used for the US team was, "CA", for California, where they're from. The two logos were paired side-by-side, with TPE on the left and CA on the right, more or less like this:


TPE CA

I assumed it was arranged as such since we are hosting Taipei, their logo would appear "first" since most people would read that left-to-right. Then I also thought, "well someone had to be on the left, so there was a 50% chance it would be them even if their positions were selected randomly". That made sense, I thought. But then wondered if the "TPE" were first was because if it were arranged otherwise, it would look more or less like this:

CA TPE

it would sorta spell "cat pee".



What? Someone has gotta ask these questions.










I'm T.R. Slyder, and that's how you Tangueray.

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